Being the first official blog post on the new site, what a better place to start than the beginning.
When people initially learn of unconscious persuasion and influence, one of the very first things I hear is this. Well, it’s first prefaced with something like, “Now, I don’t mean to judge you or assume anything (pause)………but, how ethical is it to influence someone and they don’t even know that it’s happening?”
If I had a nickel for every time I’ve heard that I’d never have to teach the program, I’d be rich just from talking about it!
OK, here’s my answer to the question that many ask, and you yourself might have been wondering this same thing until now.
Madison Avenue has influenced you for many years – unknown to you. And, you’ve influenced people many times below their level of conscious awareness and they’ve done the same to you. If you’ve ever gotten a hair cut or bought a new out fit to impress someone, without telling them that you did so, they you attempted to influence them outside their level of conscious awareness.
Influence and persuasion are a way of life, the question here is to what degree are people aware that they are being influenced?
But, let’s get to the deeper question that some people wonder about, “How ethical are covert persuasion and influence techniques?”
It’s simple. There are no unethical techniques, only unethical users. That’s it! Techniques in and of themselves are just nouns and verbs and so forth. It’s all about the user and their intent, not the techniques themselves.
Use unconscious persuasion and influence to move people to quicker outcomes to save time and money for both parties. Anything hinging on manipulation of the other for personal gain will come back those who do it!
Use NeuroPersuasion® to Move People® to win-win outcomes.
Tags: conscious, ethical, influence, NeuroPersuasion, persuasion
Jim,
Great first post. As sales reps were are always trying to influence by the questions we ask and the opportunites we present to build a business case. As one of your recent students, I can only confirm how powerful your class was. Thanks again for teaching selling from a completely different approach.
Mike D. Merrill
@mikedmerrill