“Boogie Woogie” Your Way To More Sales!
January 19th, 2010 by Jim Fortin
When I was the national speaker for The Learning Annex’s Speaker’s Academy I used to tell audiences, "People love to be entertained. People will pay for entertainment before education. That’s what we call here at The Learning Annex, "edu-tainment."
When it comes to persuasion and influence, people also love to be entertained. This is one of the reasons kids love cartoons so much. Cartoons engage the right side of the brain, the unconscious mind, the side of the brain that decides to buy – or not.
In the 1950’s, Liberace was the highest paid entertainer in the world. He once said, "I don’t put on concerts, I put on shows." He put on "an experience." Watch the video below and see how he puts on a show and even brings people into it. He didn’t just play for them, he did his show WITH them!
The question for you is, WHAT can you do to create an experience for your customers and clients? What can you do to make your time together entertaining, pleasant, fun and "an experience."
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