The Power Of Imagination In Selling

Friday, May 27th, 2011

Imagination dominates analytical thinking. Features and benefits (analytical thinking – left brain) are what most have been trained to sell, yet customers don’t buy features and benefits. They buy what they imagine (right brain) about features and benefits.

Stop Thinking Sales, Marketing And Advertising And Start Thinking Persuasion And Influence

Saturday, April 23rd, 2011

Stop thinking in terms of sales, marketing and advertising and start thinking in terms of Persuasion and Influence. Persuasion and Influence are the foundation of all sales, marketing and advertising. Every sell comes down to how persuasive and influential you are – that’s it! 

How Children’s Tylenol Moves Moms To Action

Friday, April 15th, 2011

Tylenol has a powerful commercial promoting their Children’s Tylenol. It’s just nineteen words and it "plants" the suggestion to buy their product. Watch this video and see for yourself just how powerful words and suggestions are when it comes to leading people to buy, buy, buy.

How George Zimmer Leads His Customers To Satisfaction

Thursday, April 7th, 2011

The power of expectation is huge. People tend to "look for" what they expect to happen. When you suggest that a client is going to find one thing or another about your product or service they will automatically look for it to be true.

How To Unconscious LINK YOURSELF To Your Prospect Or Client

Sunday, March 27th, 2011

The brain automatically links stimuli. Best case example is Pavlov’s Dog. In the same way, the human brain links stimuli. In this video you’ll learn a hypnosis technique that involves what is called association and compounding. With a single sentence you’re going to link your product or service to your clients wants, desires and behaviors. This is a super easy technique and very effective.