Imagination dominates analytical thinking. Features and benefits (analytical thinking – left brain) are what most have been trained to sell, yet customers don’t buy features and benefits. They buy what they imagine (right brain) about features and benefits.

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Stop thinking in terms of sales, marketing and advertising and start thinking in terms of Persuasion and Influence. Persuasion and Influence are the foundation of all sales, marketing and advertising. Every sell comes down to how persuasive and influential you are – that’s it! 

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Tylenol has a powerful commercial promoting their Children’s Tylenol. It’s just nineteen words and it "plants" the suggestion to buy their product. Watch this video and see for yourself just how powerful words and suggestions are when it comes to leading people to buy, buy, buy.

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The power of expectation is huge. People tend to "look for" what they expect to happen. When you suggest that a client is going to find one thing or another about your product or service they will automatically look for it to be true.

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The brain automatically links stimuli. Best case example is Pavlov’s Dog. In the same way, the human brain links stimuli. In this video you’ll learn a hypnosis technique that involves what is called association and compounding. With a single sentence you’re going to link your product or service to your clients wants, desires and behaviors. This is a super easy technique and very effective.

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Unconscious Rapport is the platinum key to instant trust and likability. All selling professionals talk about rapport but few truly understand what it is.

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As you might know, I’m a master hypnotist and many of the powerful techniques I teach in Zero Effort Selling are taken from my hypnosis toolbox. You’ve heard that in every sales situation "someone is sold." The one who comes up the victor is the one who masters the subject of this video.

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Campbell’s Soup changed their labels in 2010. After extensive neuro research they discovered that they could make their labels more compelling by changing a few things. They are one of the first companies to understand NeuroMarketing – that is, how to market to customers unconsciously. Powerful stuff!

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Conclusive research demonstrates that up to 95% of all buying decisions are unconsciously made. If you don’t know how to unconsciously persuade and influence your prospects and clients you’re leaving at least 50% of the business you could close on the table. You must stop thinking in terms of selling and you must start thinking in terms of unconscious persuasion and influence.

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Never assume your clients will think about you in the ways that are the most conducive to closing the transaction. People think what they are led to believe. If you’ve voted or every bought anything in your life you were led to action based upon what you were told and what you believed. 99.9% of selling professionals will never know what you’re about to learn in this video.

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