Remember, when it comes to persuasion and influence, people make decisions about you and your product based upon what you "give them."
I was recently in FEDEX office, and this is what one of their banners "gave me."
Notice in the picture it says, "Contrary to public opinion, a banner year in business will not be hard to come by."
What could they have done differently to plant a better suggestion? How about this, "Contrary to public opinion, a banner year in business can be easy to come by."
As you can see, single words can make all the difference in how someone receives a suggestion.
"Use your words carefully, because the words you use today will influence your clients today and twenty years from now." ~Milton Erickson
Tags: influence, persuasion, suggestion
