What Are You Giving People to Persuade and Influence Them?
September 1st, 2009 by Jim Fortin
Remember, when it comes to persuasion and influence, people make decisions about you and your product based upon what you "give them."
I was recently in FEDEX office, and this is what one of their banners "gave me."
Notice in the picture it says, "Contrary to public opinion, a banner year in business will not be hard to come by."
What could they have done differently to plant a better suggestion? How about this, "Contrary to public opinion, a banner year in business can be easy to come by."
As you can see, single words can make all the difference in how someone receives a suggestion.
"Use your words carefully, because the words you use today will influence your clients today and twenty years from now." ~Milton Erickson
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